The Forturro Group · Keller Williams Innovate

Investing · 5 min read

Is Murrells Inlet a good place to invest in real estate?

Murrells Inlet pairs steady year-round appeal with strong seasonal tourism, which is exactly the mix real estate investors look for on the coast. Here's an honest read on what works and what to watch.

Why demand holds up

Murrells Inlet is the "Seafood Capital of South Carolina," anchored by the MarshWalk — a row of waterfront restaurants that draws visitors all year — plus Brookgreen Gardens, Huntington Beach State Park and championship golf. That mix of attractions keeps both vacationers and full-time residents coming, which supports rentals and resale alike.

What investors buy here

Raised beach houses, creek- and marsh-front homes, condos, and homes in golf communities are the common plays. Waterfront and golf-view properties command premiums and tend to hold value; interior condos and townhomes offer lower entry points for first-time investors.

Short-term rental reality

Vacation-rental rules vary by property and HOA, and Georgetown County and individual communities can have their own restrictions. Before you count on Airbnb income, confirm the specific property allows short-term rentals — this is the single biggest mistake we see investors make. We'll pull the rules for any address you're considering.

Risks to weigh

Coastal property means flood and wind-insurance costs that can meaningfully change your numbers — get a quote before you're under contract. Seasonality also means rental income is uneven across the year. Run the math on a full 12 months, not peak summer weeks.

This is general education, not personalized investment advice — your returns depend on price, financing, and how you operate the property.

Quick answers

Frequently asked

Can you do short-term rentals in Murrells Inlet?
It depends on the specific property and its HOA, plus county rules. Many properties allow it, but some communities restrict or prohibit short-term rentals — always verify for the exact address before buying.
Is Murrells Inlet better than Myrtle Beach for investment?
They serve different strategies. Myrtle Beach has higher tourist volume and condo inventory; Murrells Inlet offers a more upscale, year-round draw with waterfront and golf homes. The right pick depends on your budget and rental plan.